About
Hi, I’m Jiyoung.
I build companies.
But before that, I build ideas.
this desk is where they begin.
Currently building
- building
An editorial platform exploring K-beauty, Seoul, taste, trust, and the experiences that connect them.
- exploring
A more personal way to discover products, places, and beauty experiences in Seoul.
- forming
A future consumer brand shaped by the stories, observations, and trust built before the product.
Before this
J.P. Morgan
Learning how decisions and markets move.
IBM
Learning technology, sales, and large systems.
Microsoft
Learning how products reach markets across Asia Pacific.
A Korean SaaS startup
Learning to build positioning, GTM, and marketing systems from an earlier stage.
Essenly and beyond
Learning to put my own judgment behind the work.
The longer version is in the desk drawer. For the full career path, visit my LinkedIn.
Extended bio — the original
Hi, I’m Jiyoung Jang — the driver of my own journey.
For years, I sat quietly in the passenger seat, navigating the twists and turns of life and career from the sidelines. I watched. I learned. I endured the bumpy roads.
From corporate boardrooms to startup chaos, every moment taught me something about resilience, growth, and the power of steering your own path.
JJ Can Drive is the story of finally getting behind the wheel — of taking ownership of my life and career, no longer waiting for perfect conditions or directions from others.
It's about learning to navigate uncertainty, to embrace mistakes, and to keep moving forward no matter how winding the road ahead may be.
Here, I share my reflections on career journeys, personal growth, and the small wins and lessons that come from driving your own life — not as a passive passenger, but as an active, intentional driver.
Welcome aboard. Let’s drive — together.
— JJ